Science Interactive

Two leading education technology companies merged to create Science Interactive, whose mission is to provide the best at-home science curriculum and materials to college students nationwide. Myself and a small team from both companies were tasked with creating a brand strategy to inspire trust in our new company, as well as foster internal unity. In addition to a new logo and style guide, we also created a content-merge timeline and strategies to combine two sets of websites, content libraries, and user platforms.

My Role:

UX, UI, Graphic Design

Team:

Rachel Redford
Dalton Shoebridge

Dates Active:

2019-Present

Exploration and Research

We analyzed different brands in remote learning, learning management systems, and education technology products, and found that both of our old company logos blended into the landscape. We decided that if we are going to be leaders in the industry, we needed to take calculated risks and position ourselves to stand out visually.

We also created user personas of the main decision makers, and conducted interviews to discover what our current customers liked and disliked about their experience in e-learning, and what features they would like to see going forward.