Norma
Norma is a mobile app and connected IoT device that empowers women to take charge of their breast health. Using the app, a woman can record her at-home exam, track changes, access resources, connect with a community, and share data with her doctor. The IoT device serves as a friendly reminder to perform her monthly self-exam, record her results in the app, and supports the forming a positive habit.
My Role:
UX, UI, Graphic Design
Team:
Lauryn Dempsey: CEO
Sienna Magee: CTO
Dates Active:
2018-2019
Understanding the Problem
The problem is that women are not performing breast self-exams, which is one of the most effective ways to detect breast abnormalities early. 1 in 8 women in the United States will develop breast cancer in her lifetime. Every year, 300,000 women develop breast cancer, and in 2018 alone, 40,000 women died. While there is no cure, early detection is key to treatment, and increases a woman's chance of surviving by 98%. Of the 436 women we surveyed, 78% do not perform monthly exams, but 90% would if they had a reminder and knew how.
This has to exist already, right?
The FemTec industry is on the rise, and is expected to be a $50 billion industry by 2025. All of these companies create products and services exclusively for women. Not only is the focus on breast health severely lacking, but a way to track changes, similar to a period tracker, does not exist.
Ok, but who would use it?
As a team, we created a survey to identify our target user and establish a market strategy. We also took to the streets and conducted in-person interviews.
The Solution
The App
Community
IoT Device
The App
Defining the Flow
Onboarding
I created wireframes for each app component, then incorporated my brand style guide into a high fidelity prototype.
Create Your Avatar
IoT Device
We designed a prototype app-connected button and tested it with our early adopters.
Community
Our community of early adopters for Norma was instrumental in spreading interest and increasing engagement. Before the button was in production, we tested the viability of building a self-exam habit using social media hashtags and sms texts.
Education
One of the first things we discovered in our research was that women are not informed about their own breast health, and the information that does exist is sometimes intimidating or outdated. We wanted to compile some valuable resources in an easy-to-access place, so anxiety-inducing or misleading google searches could be avoided. I created several illustrations for various resources, including how to conduct a breast self-exam.
