Pledge 1% Colorado
Pledge 1% Colorado is a non-profit group that asks local Start-ups to pledge 1% of their company equity upon acquisition. With backing from the Boulder Community Fund, they guarantee all donations will go straight to community projects that currently exhibit the most need. If equity is not a donatable asset to a company, they can still participate in Pledge 1% by donating employee time, company product, and/or monetary donations.
My Role:
UX, UI, Graphic Design
2017-2018
Dates Active:
Project Goal:
Although Pledge 1% Colorado values personal interactions, they wanted to update the user experience of their website so people can find important information and documents on their own, thus trimming the workload for Pledge 1% employees and volunteers.
User Persona
We conducted interviews of decision makers who held a variety of positions in Start-ups throughout Colorado. Since a main factor in a person's decision to donate to Pledge 1% Colorado is the trust that their donation will go to a good place, our main focus of the interview was to understand what inspires trust in a company's online presence.
Comparative Analysis
Wireframes
